INSTITUTION- The institution are the producing companies of the magazines, for example NME, is published by IPC, the magazine will work in synergy to achieve the desired profit, There is a market for each magazine that is published, therefore each publisher will make a variety magazine as to not eat into their own audiences.
IDEOLOGY- All magazines have their own set of values, morals and a message they want to convey. This can be seen in many ways for example the connotation of the magazine name NME stands for New Musical Express, showing a fast print rate and an urgency to provide their audience with the information.
AUDIENCE- A magazine will always have a target audience, this is determined by age, gender and social class :
A-Upper Middle Class
B- Middle Class
C1- Lower Middle Class
C2- Skilled Working Class
D- Working Class
E- Under Class
B- Middle Class
C1- Lower Middle Class
C2- Skilled Working Class
D- Working Class
E- Under Class
REPRESENTATION- For example, a front cover image will represent the audience. Often with most magazines including music magazines the subject of an image is presented in aspirational terms, representing what the reader wished to be.
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