In this example of Mixmag media language is conveyed in many ways. Firstly for example each of the images are dissimilar and reach out to their preferred broad audiences, the biggest image shows the fun side to Mixmag as the subject appears to be having a good time, possibly on a night out.. The two smaller images look more professional the medium close up adds a serious edge to the page and reinforces how important music is to Mixmag. The style of the font is the 70's disco font, this is completely relevant to Mixmag as they are a dance mag.In terms of institution Mixmag was founded in 1983 and is the biggest selling dance music magazine in the world. After a few other publishers, today it is published by Development Hell. 'Among the Development Hell team are some of the most experienced and respected operators in British magazines' this is from the Development Hell website, the idea of being 'respected' and 'esperienced' is reflected in Mixmag, as it is monthly so, Development Hell are striving for quality over quantity. Mixmag's ideology is apparent after researching their publisher. I can see that their aim is to present readers with a range of dance music, although current it reaches out to all areas of dance music and presents it as a prestigious genre that is not just for a young minority.
Mixmag appears to have a varied audience, on their website it says:
Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.
"They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK.
The median age of a Mixmag reader is 26 – 72% male, 28% female – and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
Mixmag appears to have a varied audience, on their website it says:
Mixmag readers are the opinion formers and leaders in clubbing. They are the ones who make the happening music happen and the cool products cool within their peer group.
"They are the first to recommend a new tune and the first on a new fashion trend. They’re at that new cool club very early and they move on before it starts to go cold . They’re the best informed about top DJs and upcoming tunes, and they just have to have the latest mobile (even if their current one is less than six months old). They’re the biggest downloaders of music in the UK.
The median age of a Mixmag reader is 26 – 72% male, 28% female – and they tend to be urban and single.
They have a high disposable income and a high propensity to spend it on:
(from the mixmag website)
With representation in this magazine contents it is alol over positive because of the broad audience Mixmag claims to have, they have picked something to appeal with everyone.
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