Friday 10 December 2010

NME Double Page spread analysis.


In terms of media language, this double page spread presents with a very youthful image because of the images that have been placed on the wall and the costume, linking with the fact the band are named the teenagers, this is also seen in the pull quote the editor has chosen to highlight 'Of course we are sexual. We're The Teenagers and that's all we think of' this is echoed in the setting in which the posters in the background are used, i think this is because it echoes the bands representation and the age of the audience that will be listening to them. The camera angle is usually used to belittle the subject however I think in this case it seems to fight this convention as the pose of the subjects seems care-free and somewhat rebellious but still the angle could be a statement of their place in society and reflect the media opinion of The Teenagers. The layout the image takes over more of the spread this is more than likely as it needs to appeal to people that maybe do not want to read a large amount of text. Also a house style is made evident with blue and the repeated font, the blue does have connotations of the male gender which is obviously prominent in this article. The puff which says 'nme loves' appears hand written,, this is very street and as it it where just added echoing NME's fast press and music news.


As an institution the NME is the longest running weekly music magazine and they are published by IPC media and with their ideology on the IPC website it says : 'Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage' so I can see by this that NME is all about staying current and catering for die hard music fans, this is even more aparent when we see that they have a regularly updated website and a TV and Radio channel, so their audience does not miss anything.


The NME audience are prominently male and have a median age of 23 and on the IPC website thay say:
'Not surprisingly NME readers are
completely obsessed by music.
Reader research has demonstrated
that they rely on the editorial and the
ads to keep them up to date
with new music. This knowledge then
makes them the authority in music in
their peer group'
I think the reader profle is very recognisable in the double page spread i have choosen, we can see for the house style and choosen image they have channeled in to their indie music loving niche audience that is mostly male.

For the young readers of NME this double page, this would be a positive representaion, this is because the band look cool and rebelious. Also the puff 'NME loves' and the headline 'Everybody's talking about' represents how NME is the place to be and how presigous it is that people do actually care about their opinions.

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