The media language on this contents page is very simple, each week the page is the same, it has an established house style of the red and the black which is instantly associated with NME's brand image, further more this relates to how prestigious it is and adds professionalism. The yellow used in the subscription box is used cleverly to draw the readers eye, also getting the readers attention, by putting a band as well known as Oasis on the first page with entice anyone flicking in the mag, to buy it or read on.
As an institution the NME is the longest running weekly music magazine and they are published by IPC media and with their ideology on the IPC website it says : 'Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage' so I can see by this that NME is all about staying current and catering for die hard music fans, this is even more apparent when we see that they have a regularly updated website and a TV and Radio channel, so their audience does not miss anything.
The NME audience are prominently male and have a median age of 23 and on the IPC website they say:
'Not surprisingly NME readers are
completely obsessed by music.
Reader research has demonstrated
that they rely on the editorial and the
ads to keep them up to date
with new music. This knowledge then
makes them the authority in music in
their peer group
With representation, I think in this NME has given its self a positive one, using a large band as their main feature and remaining a notable style, it comes across as a very trustworthy mag as it hasn't altered its main image through the years and is providing its audience with the best of the best.
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