With media language, here the house style of The Fly has been continued to some extent, the font is the same as throughout and in typical Fly style the big blue letter and pull quote, are very raw and graffiti type to maintain the mag's street edge. The images are a series of medium close ups I think this gives the effect that each member of the band has their own identity.
In terms of institution The Fly is published by the MAMA Group which is part of the HMV Group, this shows that media businesses are working in synergy as when albums appear in fly they will be bought in HMV. Also the MAMA Group owns the Barfly chain of gig venues which could also involve synergy as if The Fly says a band are worth seeing, the readers will go to see them at a venue. It relies heavily on adverts, as its a free press. Their ideology appears to be completely about music and the indie genre, they are all about finding and introducing the latest bands, for example they were the first magazine to publish Coldplay and Razorlight on the cover.
With audience The Fly taps in to a niche audience, the mag is specific for indie gig goers, this is apparent as it is mostly available at live shows. I think MAMA Group have found this gap in the market as the audience will mostly be young and possibly students so not of a high income and will be in group E. Furthermore, being out at gigs it's readily available to the target audience and I think in this example by the style of the subjects it is clear that the audience are going to be young indie students . The adverts also reflect the readership as they are mostly for alcohol, live events and modern technology.
I think as representation goes, with The Fly in this case, it is a positive one. The band have not been pigeon holed in to the usual stereotypes, but made to appear well established and iconic.
No comments:
Post a Comment